Official Launch: NCEG’s Atlanta University Center Chapter Kicks Off With a Unified Leadership and a Powerful Talent Roster Skip to main content

Official Launch: NCEG’s Atlanta University Center Chapter Kicks Off With a Unified Leadership and a Powerful Talent Roster


The Atlanta University Center (AUC) — home to Morehouse College, Spelman College, Morris Brown College, and Clark Atlanta University — now has a new creative heartbeat: the National Collegiate Entertainers Group’s fourth chapter. What began as a vision quickly became reality thanks to the strategic leadership of Chapter President Adeyemi “Yemi” Mitchell and the team he assembled: MéKhai Beyah (Vice President), Sloane Quartey (Treasurer), Sasha Bryant (Head of A&R), Catlin “CLE” Edwards Jr. (Head of Audio), Brooklynn Hill (Head of Media), and Norell Mays (Head of Events).

Together, they represent a model of what NCEG’s mission strives to build: student-led, industry-ready teams that mirror the real music business structure — with roles rooted in strategy, execution, and collaboration.

Building a Team With Purpose

From the start, Yemi approached this chapter with intention.

He brought together a diverse group of leaders — each with distinct strengths — to ensure that the AUC chapter didn’t just exist, but thrived.

  • MéKhai, with her organizational mindset, anchors operations and team execution.

  • Sloane’s advocacy and fundraising experience ensures financial strategy.

  • Sasha’s A&R leadership means artists are developed with care and relevance.

  • CLE’s audio expertise makes sure every performance and studio session hits with technical excellence.

  • Brooklynn’s media vision ensures the chapter’s story is told with clarity and impact.

  • Norell’s event strategy makes sure experiences are memorable, purposeful, and impeccably executed.

This isn’t accidental — it’s intentional: a real-life version of what industry veterans like Jermaine Dupri emphasize about building teams, not solo careers, and reinforcing NCEG’s central ideology that talent grows best within structure and support.

AUC’s Initial Certified Entertainers (CEs): The Artists at the Center of the Movement

At the core of NCEG’s mission is artist development — and the AUC chapter is kicking off with a promising roster of talent.


Jay Activist (Morris Brown College)

A rising voice in the ATL scene, Jay Activist recently transferred from Kennesaw State University to Morris Brown College. Known for his sharp bars and energetic delivery, his move to the AUC chapter places him in a community that’s fully committed to helping him refine his craft while building his platform. Jay’s perspective and presence bring an edge to the chapter’s growing artist legacy. (Source: Instagram community post)


KwDaGoat (Clark Atlanta University)

Also known as Dahmarré Bournes, KwDaGoat brings both lyrical depth and storytelling to his craft. A senior Mass Media Arts major at CAU, his music is rooted in purpose, healing, and connection. He describes his art as something that doesn’t just entertain — it saves lives. Beyond his own recordings, KwDaGoat runs a creative collective and film company, using his skills to amplify his message and build community.


Nay Speaks (Spelman College)

Nay Speaks is a dynamic voice from Spelman College whose art goes beyond rhythm — she challenges norms and sparks conversation. Her music combines introspection and empowerment, making her one of the most resonant voices emerging from the AUC. Her lyrical presence and stage energy reflect the kind of artists NCEG aims to cultivate and showcase.

These artists are not just names — they are the soundtracks of tomorrow, and the AUC chapter is committed to elevating them through tailored guidance, structured development, and real-world opportunities.

A Model Built for Today’s Industry

What separates NCEG’s approach is the team-first architecture.

Rather than isolated creative pathways, the AUC chapter mirrors true industry ecosystems where media, events, audio, and A&R work together to build synergy around an artist’s journey.

This structure nurtures not only artists but also the backbone of the industry — producers, engineers, marketers, media strategists, and executives who will one day shape the culture from every angle.

The AUC leadership isn’t just building a chapter — they’re building a playbook for sustainable creative success.

An Invitation to Support the Movement

NCEG is a nonprofit organization committed to building national talent incubators that empower student creatives with real tools, experiences, and networks.

Want to join us in shaping the future of music and entertainment?

Visit www.nceg.org to learn more and support our mission.
Your support helps fund student leadership initiatives, artist development programs, and scholarships that make creative careers more accessible and more equitable.

Labels:

Comments

Post a Comment

Popular posts from this blog

Catlin “CLE” Edwards Jr. Named Head of Audio for NCEG’s Atlanta University Center Chapter

The Atlanta University Center chapter of the National Collegiate Entertainers Group (NCEG) just locked in a powerful new voice behind the boards. We’re proud to announce Catlin “CLE” Edwards Jr. as the official Head of Audio for the AUC chapter, representing Morehouse College, Spelman College, Clark Atlanta University, and Morris Brown College. The Sound of Leadership CLE isn’t just turning knobs — he’s setting the tone. “Audio is more than just volume levels and equipment to me — it’s the foundation of every great performance, recording, and event,” CLE shared in his application. “Whether it’s live sound, studio sessions, or content production, I understand how critical quality audio is to an organization that represents student creatives and future industry professionals.” This appointment recognizes CLE’s rare combination of technical expertise, leadership potential, and passion for helping artists sound their best. He brings hands-on experience in music production, sound design...
Post a Comment
Read more

Sasha Bryant Named Head of A&R for NCEG’s Atlanta University Center Chapter

The Atlanta University Center chapter of the National Collegiate Entertainers Group (NCEG) continues to build an elite leadership team, and this announcement is no exception. We're proud to name Sasha Bryant , a standout student at Spelman College, as the official Head of A&R for the AUC chapter — representing Morehouse, Spelman, Clark Atlanta, and Morris Brown College. Leading with Purpose, Powered by Heart For Sasha, music isn’t just a career path — it’s a calling. “Music has always been more than something I listen to; it’s how I survive, feel, and express myself,” Sasha shared in her application. “After losing my dad to pancreatic cancer, music became the space where I processed grief and found the strength to keep moving forward.” That journey cemented her purpose in the industry: to protect, uplift, and advocate for artists , especially at the beginning of their careers. In her words, A&R isn’t about trends — it’s about trust. “To me, A&R is not just about iden...
Post a Comment
Read more

Jantonomi Is Building a Global Sound—One Chapter at a Time

  Jantonomi Is Building a Global Sound—One Chapter at a Time At a moment when many emerging artists are still finding their footing, Jantonomi is already operating with the clarity and discipline of someone far beyond his years. A freshman at Georgia State University , Jantonomi is an artist, producer, and Certified Entertainer with the first chapter of the National Collegiate Entertainers Group (NCEG) —and his journey into music started long before college ever entered the picture. “I think when I first really started messing around making music, I was probably in like second grade,” he recalls. “I grew up watching my older brother make music, and I was always just surrounded by sound.” That early exposure turned into hands-on experimentation when he saved up for his first laptop and installed FL Studio—still in elementary school. From that point forward, music wasn’t a hobby. It was a constant. “I’ve been releasing music since around 2020,” he says. “It’s been about six years th...
Post a Comment
Read more