Meet Cordell Latham, Head of A&R for NCEG’s Georgia State Chapter Skip to main content

Meet Cordell Latham, Head of A&R for NCEG’s Georgia State Chapter



At the intersection of talent, leadership, and vision stands Cordell Latham, the newly appointed Head of A&R for the Georgia State University chapter of the National Collegiate Entertainers Group (NCEG). Known for his energy, focus, and clear understanding of what it takes to build an artist—not just discover one—Cordell is bringing strategy and structure to GSU’s talent pool.

He’s not just a creative. He’s an architect of development.

From Passion to Platform

Cordell’s love for music started early, but his decision to step into leadership came with purpose.

“I’ve been loving music since I was a kid,” he shared in his interview on The Process. “My aunt’s a music teacher, so music was always around me. But I didn’t want to just be an artist—I wanted to build something bigger than myself.”

Originally producing and recording during his senior year of high school, Cordell came to Georgia State with the goal of scaling his passion into something sustainable.

“I found out about NCEG my freshman year, but I really locked in by junior year. Once I saw the vision, I knew I had to be part of it,” he explained.

What a Head of A&R Actually Does

As Head of A&R, Cordell isn’t just choosing who gets to perform. He’s leading the artist development process from beginning to end.

That includes:

  • Organizing auditions and reviewing talent

  • Helping artists craft their sound and build performance confidence

  • Acting as the go-to coach for every Certified Entertainer (CE)

  • Collaborating with media, events, and audio to execute full campaigns

And make no mistake—Cordell takes that seriously.

“I see myself as a coach,” he said. “My role isn’t just to pick favorites. It’s to train, develop, and help artists reach their next level. I want to push them as far as they can go while I’m here.”

Studying Talent, Not Just Spotting It

During auditions, Cordell showed how intentional his process is.

“Some of the folks we’re accepting this year are insane,” he said. “Marae? Baby Doechii. Charisma, lyricism, energy—she’s got it all. Darkseid? A beast. Gateway? A spitter with stage presence. I didn’t even know we had this much talent on campus.”

His ability to see the potential behind the performance is what makes him an ideal A&R lead. He listens with vision and gives feedback with purpose.

Building Something Bigger Than Himself

Cordell’s long-term goals don’t stop with NCEG. He’s saving to start a media company and dreams of launching a label—one that focuses on artist care, community building, and sustainable careers.

“I don’t want to be the star,” he said. “I want to be the one behind the scenes helping other people shine.”

The NCEG Way: A Team Built Around Talent

NCEG doesn’t just train performers—it builds full teams, modeled after real industry roles. And as Head of A&R, Cordell is playing one of the most crucial positions on the field.

His leadership ensures that every CE at Georgia State:

  • Gets consistent guidance

  • Learns how to evolve their brand

  • Is challenged to grow in the right direction

This is more than a title—it’s a mission.

Help Us Build the Next Generation of Artist Developers

Cordell Latham is one of many student leaders rewriting what college creativity looks like. Support our mission to develop not just artists—but the leaders, coaches, and A&Rs who guide them.

👉 Donate now at www.nceg.org
Your gift funds student-led development programs, performances, and opportunities that prepare creatives for real careers.

Cordell isn’t just watching talent rise—he’s building the runway.
This is what purpose-driven leadership in A&R looks like.

#CordellLatham #GSUxNCEG #HeadOfAR #CertifiedEntertainers #ArtistDevelopment #StudentLeadership #PoweredByPurpose

Written by NCEG Communications
Powered by Purpose. Backed by Students.

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